The company wanted a brand video that featured six agents in a 2-minute video. The challenge was creating a storyboard that gave 6 personalities equal screen time, featured Chicago neighborhoods, and delivered a cohesive mesasge about being a parent in the big city and finding your idyllic dream home.
We started with a series of pre-production interviews with the agents to get a feel for what was important to them about Chicago Real Estate. We crafted a 2 minute script but also a series of interview questions for the film day. We recorded both candid responses to questions and a scripted portion. The final edit is a mix of interview and script with B-roll captured on a separate day of filming.