The company wanted a brand video that featured six agents in a 2-minute video. The challenge was creating a storyboard that gave 6 personalities equal screen time, featured Chicago neighborhoods, and delivered a cohesive mesasge about being a parent in the big city and finding your idyllic dream home.
We started with a series of pre-production interviews with the agents to get a feel for what was important to them about Chicago Real Estate. We crafted a 2 minute script but also a series of interview questions for the film day. We recorded both candid responses to questions and a scripted portion. The final edit is a mix of interview and script with B-roll captured on a separate day of filming.
When our cell phone connection is the best it can be, we say we have “Full Bars.” This is why we named our production company Full Bars Media, because our videos are about connecting with your audience to the fullest potential.
